Code Switch Black audiences see themselves centered in a brand new soap opera
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Feb 26, 2025 Michelle Valjean, the creative force behind the groundbreaking soap opera Beyond the Gates, teams up with veteran actress Tamara Tooney, known for As the World Turns. Together, they explore the rich history of Black representation in soap operas. They discuss the significance of authentic storytelling in their new series, which centers on a glamorous Black family. The conversation dives into the challenges and joys of creating complex characters and the cultural impact of reimagining narratives for Black audiences in today's media landscape.
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Childhood Soap Opera Memories
- B.A. Parker and Jean Demby reminisce about their childhood experiences watching soap operas with their families.
- Parker recalls writing letters to a pen pal about General Hospital and Demby remembers being traumatized by a demonic possession storyline in Days of Our Lives.
Socially Relevant Black Storylines
- B.A. Parker observes that Black storylines in soap operas often addressed social issues, unlike the more sensational plots focused on white characters.
- She learned about racial profiling from As the World Turns, contrasting this with the demonic possession storyline.
The Importance of Black Female Viewership
- Black women are a key demographic for soap operas, influencing viewership and ad buys.
- Despite this, a network executive dismissed this demographic, highlighting a disconnect between audience and perceived target market.