This is one of the most extraordinary founder stories you will ever hear. Michael Dell started his company with $1000 when he was 19 years old. The revenues for the first 16 years of Dell look like this:

1984 $6M

1985 $33M

1986 $67M

1987 $159M

1988 $258M

1989 $388M

1990 $546M

1991 $890M

1992 $2B

1993 $2.9B

1994 $3.5B

1995 $5.3B

1996 $7.8B

1997 $12.3B

1998 $18.2B

1999 $25.3B

Dell had been profitable for every quarter of its existence. By 2012 the story had changed. The consensus was that Dell was dead. Michael Dell certainly didn't think so — and besides—he was incapable of giving up on the company that bears his name. As he said at the time "I will care about this company after I'm dead!" Michael takes his company private, completes the largest acquisition in technology history, and remerges perfectly positioned for the age of AI. Michael Dell has been working on his company for over 40 years and it feels like he's just getting started. In his autobiography he shares the most important lessons he's learned. It's a treasure trove for entrepreneurs and leaders.

This episode is what I learned from reading Play Nice But Win: A CEO's Journey From Founder to Leader by Michael Dell and Direct From Dell: Strategies That Revolutionized an Industry by Michael Dell.

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here.

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