AI & I

How We Built Our AI Email Assistant: A Behind-the-Scenes Look at Cora

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Jun 26, 2025
Kieran Klaassen, General Manager at Cora, and Brandon Gell, Head of the product studio at Every, take you behind the scenes of their innovative AI email assistant, Cora. They share amusing stories from its early days at a retreat in Nice and discuss how Cora evolved from a casual prototype into a robust tool that intelligently filters and summarizes emails. With features like drafting replies in the user's voice and tailoring email management preferences, Cora is set to revolutionize how we handle our inboxes—one email at a time.
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00:00 / 00:00

10% Emails Need Replies

  • Only about 10% of received emails actually require a reply.
  • The bigger problem is managing the other 90% that must be sifted through but don't need responses.
00:00 / 00:00

Need for Deep Personalization

  • The main challenge for Cora was knowing the user deeply to reduce anxiety about missing important emails.
  • Personalization led to building the Assistant for richer context and dynamic email handling.
00:00 / 00:00

Smart Email Categorization

  • Effective email classification combines rule-based algorithms with modern language models.
  • It must learn from user feedback continuously to fit individual context and preferences.
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