Future of Fitness

Sebastien Lagree - Lagree Fitness: 25 Years of Building to an Overnight Global Explosion

Sep 13, 2025
Sebastien Lagree, a fitness entrepreneur and inventor, reflects on his transformative journey from a bodybuilding enthusiast to the founder of Lagree Fitness. He discusses how he revolutionized Pilates with his high-intensity method and the evolution of his innovative fitness equipment. Sebastien dives into the advantages of a licensing model over franchising, his commitment to making fitness accessible, and his vision for integrating technology and AI into future machines. His passion for continuous innovation drives the expansion of a diverse Lagree community.
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ANECDOTE

From Bodybuilding To A New Pilates Method

  • Sebastien Lagree started as a bodybuilding-obsessed teen and moved to the U.S. to pursue acting before becoming a trainer and evolving Pilates into his method.
  • He opened his first studio on September 11, 2001, after being kicked out for altering Pilates on reformers.
INSIGHT

Evolving Hardware Beats Static Products

  • Lagree constantly evolves his machines and releases updated limited editions to stay ahead of copycats.
  • Continuous R&D and short production runs are core competitive strategies for his hardware business.
INSIGHT

Springs Deliver Unique Training Stimulus

  • Lagree values spring-based tension for its unique hybrid resistance and muscle pump benefits.
  • He modified reformers with platforms, handles, and carriage changes to convert them from rehab tools into fitness machines.
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