Double Your Profit Day #8 Fire Your WORST Customers (and make more money)
Aug 8, 2025
In this installment, the focus is on a bold move: firing your worst customers to boost profitability. The hosts discuss the hidden costs of difficult clients and how they drain your resources. They illustrate how even one problematic customer can monopolize your team's time. Revenue isn't everything; shifting focus to high-margin work can lead to greater success. Plus, learn strategies for making this significant change without jeopardizing your business. It's all about working smarter, not harder!
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volunteer_activism ADVICE
Fire Your Worst Customers
Fire customers who drain profit and consume resources.
Stop tolerating clients that suck time and create chaos.
question_answer ANECDOTE
Customer Who Calls, Texts, and Escalates
John Wilson describes a client who calls, texts, and emails constantly.
That behavior forces call centers and managers to waste hours on escalation.
volunteer_activism ADVICE
De-Risk Large Accounts Before Firing
De-risk large accounts before firing them by adding adjacent customers.
Track profit per customer so you can decide which accounts to keep or kill.
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Welcome to Day 8 of the Double Your Profit Series —the go-to profit series for contractors, home service owners, and small business entrepreneurs. Today’s topic might feel uncomfortable, but it’s a game changer: Fire Your Worst Customers. We’re talking about freeing your team, protecting your profit, and finally saying goodbye to the clients who drain your time, energy, and resources.
🧨 If you’ve ever had a customer who constantly calls, complains, escalates, and sucks the life out of your operations—you’re not alone. These clients don’t just cost money—they create chaos. This episode is your permission slip to cut them loose.
💡 What You’ll Learn in This Episode:
Why bad customers cost more than you think (hard costs + hidden soft costs)
Real-world example: how one customer’s complaints eat hours of your team’s time
The surprising danger of having too much revenue from a single client
Why “revenue is vanity, and profit is sanity”
How to de-risk before firing a major customer
Why it’s smarter to shrink and focus on high-margin work
How to build a business around the customers you actually want
💼 This Episode is Brought to You By Avoca Ai
Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.
John Wilson, CEO of Wilson Companies Jack Carr, CEO of Rapid HVAC 📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
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