205: Staying Connected - The Power of Community with Linda Sidhu

Aug 13, 2025

In this discussion, Linda Sidhu, a quiz strategist and community builder, shares her journey from pharmaceutical sales to creating engaged communities through The Mixer Mind. She highlights the importance of market research to craft purpose-driven communities. The conversation also touches on balancing personal growth with community needs, emphasizing support and trust. Listeners can learn how AI impacts business and the importance of adaptability in overcoming challenges. Plus, Linda introduces a quiz to help discover personal strengths for community success!

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ANECDOTE

How The Mixer Mind Began

Linda started by creating virtual mixers after a 2021 summit to introduce speakers to each other and kept hosting events people wanted.
Those free connections led attendees to request paid offerings and eventually a formal community, The Mixer Mind.

INSIGHT

Community First, Profit Later

Linda emphasizes building the community first and designing around members' needs rather than the founder's profit.
She used market research to create a format that didn't yet exist in the online space.

ADVICE

Sell What Members Ask For

Do market research and listen to requests before turning a free community into a paid offer.
Sell what members ask for, like Linda did with retreats after repeated requests.

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In this episode of Coach Business, we're talking to expert quiz strategist and community builder Linda Sidhu about staying connected and the power of community in online business.

While discussing community and groups is our main focus, this episode is actually a four-part masterclass since we also get into:

- Market research and finding the offers that are wanted

- Self-trust as a business owner

- The power of decision

Listen for what we can learn from Starbucks and Spotify, what makes or breaks a community group or membership, and how to balance people being more overwhelmed than ever, while still desperately wanting/needing community.

If you're an online business owner or a coach who has a membership or has ever considered one, this is especially for you!

And if you want to know your Visibility It-Factor, you can take that quiz here: https://lindasidhu.com/quiz

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Prefer video (with closed captioning)? Head to YouTube: ⁠⁠https://youtu.be/4WCnvJi3ZhU

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Linda Sidhu (She/Her) is a brilliant quiz strategist, community builder, superconnector, and captivating public speaker. Her expertise guides entrepreneurs to craft irresistible personality quizzes that attract new subscribers while fostering an engaged community.

Her journey began as a pharmaceutical sales professional, where she perfected the art of face-to-face interactions and transformed her success into a highly effective personalized marketing framework.

Linda's expertise has earned her recognition in various media outlets, including Forbes. Her insights shine on platforms like Cubicle to CEO, The Go-To Gal Podcast, Art of Online Business, Systems Saved Me, and Coaches on a Mission.

Learn more about Linda and The Mixer Mind at https://lindasidhu.com. You can also connect with her on Instagram @iamlindasidhu.

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