What Next | Daily News and Analysis TBD | Dupes!
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Jul 27, 2025 
Mia Sato, a tech reporter for The Verge, dives into the booming world of fashion 'dupes'—the affordable imitations of trendy products. She discusses how social media and algorithms make these knock-offs more accessible than ever. The conversation touches on the impact of dupe culture on consumer behavior and the challenges of patent protection in fashion. Mia also reflects on the psychological allure of finding budget-friendly alternatives while navigating the legal gray areas of design and originality. A fun exploration of style and commerce!
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Cassie Ho's Viral Skort
- Fitness entrepreneur Cassie Ho designed a viral active skirt called the Pirouette Skort worn by Taylor Swift.
- The skirt has a tiered mesh design with shorts and sells for about $60.
Algorithm Boosts Dupe Economy
- Internet algorithms massively expanded the dupe economy by providing endless shelf space and quick product turnaround.
- Viral product photos can lead to fast replication and worldwide manufacturing.
Dupes Across All Categories
- The host shares her skincare dupe search, noting it as a common entry point for many into dupe culture.
- Dupes exist across categories from skincare and fashion to home goods and even travel destinations.