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The Rise of Dupes: Fashion Accessibility Today
This chapter explores the evolution of fashion accessibility, highlighting the surge of dupes—affordable look-alike products—available through online platforms and social media. It reflects on the past challenges of obtaining designer replicas and contrasts them with today's ease of access to trends and items. The discussion also delves into the psychological appeal of dupes, the impact of globalization, and the role of social media in shaping consumer behavior and preferences.
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