The Hottest in SEO This Week from #SEOFOMO - May 12, 2025

🚨 Let's go through the latest in SEO News & Resources with the "Hottest in SEO This Week" From #SEOFOMO - May 12, 2025 👇* Google’s Updated Raters Guidelines Target Fake EEAT Content by Roger Montti* Google’s Walled Garden: Users Make 10 Clicks Before Leaving by Matt G. Southern / Tyler Einberger* How AI Overviews Shift Traffic From Publishers to Google by Cyrus Shepard* Apple Says Google Searches Down On Safari & Google Says Searches Are Up by Barry Schwartz* Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift by Jana GarankoThanks to Similarweb for today's edition sponsorship 🙌 https://www.similarweb.com/ This is the TL;DR covering the most popular resources and news from the latest edition of the #SEOFOMO newsletter - You can go through them if you want too here: https://seofomo.co/posts/your-seofomo-news-of-the-week-may-11-2025