The Josh Bersin Company Tasks vs. Skills: Stories In AI-Based Job Transformation
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Mar 14, 2025 Discover how AI is reshaping job roles and productivity in organizations. The discussion highlights a shift from skills-based strategies to a more task-oriented design, addressing the challenges of job title proliferation. The impact of automation on HR practices and the controversial nature of layoffs in tech are explored. Tactics for enhancing productivity through task analysis and reskilling are emphasized, along with the importance of a cohesive workplace culture during times of transition.
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Job Title Proliferation
- Companies organize into job families, but job titles often proliferate randomly.
- This creates duplication, unclear roles, and opportunities for productivity improvement.
Problem-Focused AI
- Don't just apply AI tools without a clear problem.
- Analyze top-down business challenges, like targeting the wrong customer set, alongside AI solutions.
Media Company Task Analysis
- A media company used Reejig to analyze tasks for media professionals.
- This aimed to automate overlapping and complex tasks, focusing on revenue improvement, not just headcount reduction.