How can focusing on your Ideal Client Profile (ICP) and honing storytelling transform your consulting practice? In this episode, author, keynote speaker, and President of Steers Consulting Group, Stephen Steers, shares some of the strategies that have reshaped his business. With experience advising over 750 companies, Stephen discusses how he pivoted to serve professional services firms and managed service providers (MSPs) in cybersecurity, focusing on what he found most effective for scaling—leaning into niche markets and reliable channels like speaking engagements. By identifying the core motivations that drive buyers, Stephen explains how he uses tailored storytelling to bridge business goals with personal values. The approach simplifies client relationships and emphasizes the value of one or two effective channels for lead generation over spreading yourself too thin. He underscores that growth is often more about mindset than skillset, especially when aiming to scale.
In this episode, you’ll learn:
- How to target your ICP for scalable growth
- Cold outreach strategies for steady leads
- How to get clients and set goals
- The Magnificent 7 Reasons Why People Buy
- The power of storytelling to deepen client relationships
- The benefits of seeking speaking opportunities
- The importance of building and owning your email lists
Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! www.consultingsuccess.com/grow
Mentioned in this episode:
Join an Elite Group of Consulting Founders in Montreal for Serious Growth
Imagine being in a room where every other 6 or 7-figure consulting founder is as serious about growth as you are. That’s the Consulting Success Mastermind in Montreal (Sept 18-20, 2025). This is your opportunity to build real relationships with top-performing consultants, share wins and challenges, and grow strategically together. As one past attendee said, it's "exactly what I’ve been needing."
Ready for powerful connections & expert strategy? Explore the Montreal Mastermind: https://consultingsuccess.com/montreal
Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!
Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow
Consulting Success Podcast