The $100 MBA Show

MBA1103 Guest Teacher: Kate Erickson- How podcasting can help grow your business

Oct 1, 2018

Kate Erickson, an authority on podcasting and a key figure behind the successful EOFire podcast, shares her insights on transforming podcasts into powerful business tools. She outlines five actionable strategies to harness podcasting for business growth. From creating engaging content that attracts listeners to developing effective calls to action, Kate emphasizes the importance of structure and strategy in podcasting. Plus, get tips on tracking metrics and optimizing your approach to connect with your audience and drive revenue.

16:15

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Episode guests

Kate Erickson

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Episode notes

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Quick takeaways

Podcasting cultivates trust and loyalty among audiences, which is vital for guiding product development and driving business growth.

Implementing a structured strategy with clear goals and calls to action is essential for optimizing podcast effectiveness in business enhancement.

Deep dives

The Power of Podcasting for Business Growth

Podcasting serves as a powerful tool for business growth, offering unique advantages whether or not a business is already established. For entrepreneurs starting from scratch, podcasting facilitates the development of an audience that knows, likes, and trusts the host. This connection is crucial, as feedback from listeners can guide product development and service offerings that truly meet their needs. By leveraging this intimate medium, businesses can build loyalty and relationship with their audience that cannot be easily replicated.

Intro

4min

Leveraging Podcasting for Business Growth: A Five-Step Guide

2min

Effective Strategies for Podcast Calls to Action

3min

Strategies for Business Growth Through Podcasting

2min

Harnessing Podcasting for Business Growth

5min

You know that podcasting is a powerful marketing tool. You know it can build brand awareness and accelerate the growth of your business. You know it works.

You’re just not sure how, exactly.

Well, we’ve got the special guest teacher for you. Kate Erickson is an authority on podcasting, having helped turn the EOFire (that’s Entrepreneurs On Fire) podcast into a multi-million dollar revenue generator. She’s also one of the brains behind Podcaster’s Paradise, the next-level podcast training program.

Kate’s here to show us 5 ways you can grow your business through podcasting. With these 5 totally actionable, totally achievable tips, you can stop dreaming and start ‘casting. But instead of simply talking into the mic, you can structure and promote your podcast in a way that’s specifically geared towards business growth.

Create something that will draw listeners. Turn those listeners into customers. Learn how to get your message out over the digital airwaves — and get access to a fee resource, courtesy of Kate. Click play at the top of the page!