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Peter Morris shares his journey from sales cadet to McGrath shareholder, highlighting the importance of consistency, discipline, and playing it down the line in real estate success.

• Started as a 20-year-old sales cadet with Mat Steinwede, learning the foundations through grunt work
• Worked in Aboriginal art galleries at Uluru, gaining valuable cultural experience before returning to real estate
• Claimed the Ourimbah area by door-knocking consistently for two years, building data methodically
• Transformed his business by introducing Sunday open homes, which created a competitive advantage
• Uses a VIP launch strategy before taking properties fully to market to establish realistic price expectations
• Emphasises the critical importance of language choices when communicating with clients and training team members
• Currently generates approximately $1.35 million in GCI with a team of four people
• Future goals include growing the team and having team members financially invested in the business
• Believes buyer management is crucial: "That buyer today is your client for life."
• Recently became a McGrath shareholder, fulfilling what once seemed like "an imaginary dream."

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175 - Play It Down The Line With Peter Morris