#47: The Intelligence of Intuition with Gerd Gigerenzer
Oct 12, 2023
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Gerd Gigerenzer, Director of the Harding Center for Risk Literacy, discusses the evolution of heuristics in decision-making and the importance of intuition in leadership. They explore the concept of intuition, influential figures on decision-making, and the limitations of classical decision theory in uncertain situations.
Heuristics play a significant role in decision-making, and their effectiveness should be examined rather than solely focusing on their shortcomings.
Intuition is an important decision-making tool that should be recognized and studied for its effectiveness in specific contexts.
Deep dives
Gerd Gigerenzer's interest in decision-making
Gigerenzer's interest in psychology and decision-making began when he had to choose between pursuing a career in music or academia. This personal decision sparked his curiosity and led him to study how people make important decisions in their lives.
Heuristics and the biases research community
Gigerenzer discusses the importance of heuristics in decision-making, emphasizing that people often use simple rules of thumb rather than complex calculations. He mentions that the biases research community tends to view heuristics negatively, but he believes that the focus should be on identifying when heuristics are effective and when they are not, just like other decision-making methods.
Countering the paradigm of maximizing expected utility theory
Gigerenzer highlights the limitations of the paradigm of maximizing expected utility theory, particularly in uncertain situations. He explains that he and his colleagues have been successful in developing and promoting the science of heuristics, challenging the belief that logic and optimization are always superior to intuitive decision-making. This shift has been witnessed in areas such as economics and management.
The intelligence of intuition and ecological rationality
Gigerenzer discusses his book, 'The Intelligence of Intuition,' and the ongoing war against intuition. He argues that intuition is a valuable decision-making tool that is often misunderstood and undervalued. He highlights the concept of ecological rationality, which focuses on understanding when and where heuristics like intuition are effective. He also emphasizes the importance of studying the interaction between the mind and the environment.
We are honored to be joined today by Gerd Gigerenzer. Dr. Gigerenzer is Director of the Harding Center for Risk Literacy at the University of Potsdam, Faculty of Health Sciences Brandenburg and partner of Simply Rational – The Institute for Decisions. He is former Director of the Center for Adaptive Behavior and Cognition (ABC) at the Max Planck Institute for Human Development and at the Max Planck Institute for Psychological Research in Munich, Professor of Psychology at the University of Chicago and John M. Olin Distinguished Visiting Professor, School of Law at the University of Virginia.
In addition, he is Member of the Berlin-Brandenburg Academy of Sciences, the German Academy of Sciences and Honorary Member of the American Academy of Arts and Sciences and the American Philosophical Society.
He was awarded honorary doctorates from the University of Basel and the Open University of the Netherlands, and is Batten Fellow at the Darden Business School, University of Virginia.
Awards for his work include the AAAS Prize for the best article in the behavioral sciences, the Association of American Publishers Prize for the best book in the social and behavioral sciences, the German Psychology Award, and the Communicator Award of the German Research Foundation.
His award-winning popular books Calculated Risks, Gut Feelings: The Intelligence of the Unconscious, and Risk Savvy: How to Make Good Decisions have been translated into 21 languages. His academic books include Simple Heuristics That Make Us Smart, Rationality for Mortals, Simply Rational, and Bounded Rationality (with Reinhard Selten, Nobel Laureate in economics).