The Marketers Checklist: 7 Stats You Need to Check Every Single Week

[00:27] Today’s Topic: The Marketers Checklist_7 Stats You Need to Check Every Single Week

[00:38] #1: Check week over week search engine traffic.

[00:59] Make sure you haven’t been affected by a Google update or penalty. 5 or 6% is a big change.

[01:42] #2: Check cost per acquisition.

[02:20] Look at gross profit LTB and fully loaded cap.

[03:00] If you are not improving your LTB, you can’t compete.

[03:25] #4: Check critical conversion rates

[03:45] It can make a massive impact on your business.

[03:56] #5: Check international traffic and conversion numbers.

[04:15] When it’s big enough, consider translating to increase conversions.

[04:50] If you don’t check, you won’t know where to expand!

[05:00] #6: Track organic keywords.

[05:05] Use Ahrefs or SEMrush to track.

[05:30] You need to know which keywords will have big business implications.

[05:52] #7: Use Google Search Console to check your impression count.

[06:18] Your impression count may increase before your click count.

[06:35] Try clickflow.io which will help you track this.

[06:41] That’s it for today!

[06:43] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

The Marketers Checklist: 7 Stats You Need to Check Every Single Week | Ep. #550