Brad Federman speaks about his new book Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less

  Every day, people wake up and trudge to work, resentfully working at a company that falls short of its promises and values. This is a problem, one that Brad has dedicated his career to resolving. He is dedicated to helping organizations engage employees and customers, build resilient and bulwark relationships, as well as creating collaborative and agile cultures.  

As he puts it, his job is to ‘help organizations discover and live their possible’.  

This mission has followed Brad throughout his career as an international author, speaker, coach, and consultant with more than 25 years of corporate experience. 

As the founder of Performancepoint, Brad works with organizations and leadership in various industries, including household names such as: Nordstrom, FedEx, Embassy Hilton, Mayo Clinic, Deloitte & Touche LLP, and Polo Ralph Lauren Corporation.

Prior to Performancepoint, Brad was the EVP of Novations Group and has held leadership positions with Accenture and Humana Inc. He is a frequently requested featured speaker at conferences and business meetings worldwide. Some of his literary works include: Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty, Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less, and a contributing author to 101 Ways to Enhance Your Career. Additionally, Brad has also been interviewed for Fox Business News’ John Stossel Show and articles in numerous publications such as American Banker, Fortune Small Business, Los Angeles Times and HR Magazine.

Brad earned his B.A. degree in communications from University of Maryland and a M.Ed. degree in human resource development from Vanderbilt University. He is also a member of the Forbes Coaches Council and serves on several boards.

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