Learn about Rob & Rob's ambitious growth strategies for their £100m property business, why trying something new isn't always the best approach, and their focus on expanding investment opportunities, growing their audience through various platforms, and strategically building their team for success.
Having mechanisms in place for growth is crucial for business success.
Expanding audience reach deliberately through email lists and YouTube can attract more clients.
Deep dives
Focus on Growth Strategies
The episode delves into the business's ambitious growth plans for the future. They emphasize the importance of having mechanisms in place for growth and share insights into their strategies. By detailing how they secure property deals at a discount and pass them on to investors, they highlight the core revenue source and their focus on expanding this aspect of the business. Through discussions on setting future targets and planning sessions, they reveal a proactive approach to ensuring continuous growth.
Expanding Audience Reach
A key initiative discussed involves broadening their audience reach deliberately. By targeting the growth of their email list and focusing on platforms like YouTube for increased visibility, they aim to attract more individuals to their services. The strategic use of advertising, especially for their newsletter, is highlighted as a significant channel for audience expansion. The episode emphasizes the importance of growing the total audience as a means of enhancing business prospects.
Engaging with Expats
The podcast outlines plans to engage with expat communities as a previously untapped segment. Recognizing the value of catering to expats who seek hands-off property investment solutions, the business intends to reach out with tailored content and paid advertising. By targeting this specific demographic, they aim to make a meaningful impact on their business and address the needs of a potentially significant client base.