Scott and Eben are joined by Pac-12 Conference commissioner George Kliavkoff, who talks about the rapidly-changing college sports landscape. Kliavkoff discusses NIL rules, an expanded playoff, the Pac-12’s unique media approach and how he appraoches parity in the all-important sport of football.

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com.

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New Pac-12 Boss George Kliavkoff Reflects on First 100 Days