
 The Brand Called You
 The Brand Called You Harnessing Neurodivergence as a Creative Superpower | Harry Yeff | New Media Artist, Researcher and Musician
 Sep 11, 2024 
 Harry Yeff, a renowned artist and technologist, shares how his neurodivergence fuels his creativity. He discusses transforming obstacles into artistic strength, particularly drawing from his working-class roots. With a focus on voice and technology, Harry delves into the importance of vocal identity and its impact on communication in a digital age. He also highlights the shift from STEM to STEAM, showcasing how creativity enhances problem-solving. Through his journey from Reaps1 to Reaps100, he invites others to recognize the power of their unique identities. 
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 Transcript 
 Episode notes 
 1  2  3  4  5 
 Intro 
 00:00 • 4min 
 Art as a Lifeline: Transforming Adversity into Creative Power 
 03:55 • 2min 
 Voices of Innovation: Art, Technology, and Expression 
 06:00 • 15min 
 Embracing Technology Through Art and Chess 
 21:10 • 11min 
 The Evolution of Artistic Identity: From Reaps1 to Reaps100 
 31:56 • 2min 
