Bridging the Gap: Insights & Innovations in Construction

The Future Is Now: Culture, AI, and Human Ingenuity

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Oct 6, 2025

Dara Treseder, Chief Marketing Officer at Autodesk, dives into the transformative role of AI in construction. She discusses how innovation thrives in cultures that embrace technology alongside human creativity. Dara emphasizes the importance of resilience and adaptability in a rapidly changing landscape. She also shares insights on making complex tech accessible and fostering psychological safety within teams. The conversation highlights the power of authentic customer stories and the need for a skilled workforce ready to leverage AI effectively.

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INSIGHT

AI Moving From Hype To Reality

AI has moved from hype to practical workflows that save time and improve decisions on jobsites.
Dara Treseder says AI helps optimize materials, reduce waste, and support better owner decisions.

ADVICE

Tell Real Customer Stories

Root storytelling in real customer problems rather than technology features to build trust.
Use concrete examples to show how technology solves day-to-day team challenges.

ANECDOTE

Formula One Track Example

Dara cites Penta Construction's real story of building the Las Vegas Formula One track in 11½ months as inspiration.
She uses that example to anchor marketing in real outcomes rather than hype.

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How do we unlock the real promise of AI in construction and design?

Recorded live at Autodesk University 2025 in Nashville, this conversation with Dara Treseder, CMO of Autodesk, explores the importance of good technology paired with the right culture to allow innovation to thrive. When AI’s potential meets human ingenuity inside the right environment, that’s where the magic happens. It’s a rising tide that lifts all boats, accelerating opportunities, resilience, and impact across the industry.

Highlights from the Conversation

Why culture is the foundation for innovation to flourish
How AI plus human creativity creates exponential opportunities
Why resilience and adaptability matter more than ever in times of change
Practical ways to make the future tangible today, not tomorrow
A vision for impact that empowers everyone, not just a few

MEET OUR GUEST

Dara Treseder is the Chief Marketing Officer of Autodesk, where she leads global marketing, brand, and customer engagement. Named one of the world’s most influential CMOs, Dara has a track record of helping organizations harness technology, culture, and creativity to drive impact. At Autodesk, she champions opportunities for customers to embrace AI, adapt to change, and model the future with confidence and purpose.

TODD TAKES AI Is Moving From Hype to Reality

We’ve officially crossed the line where AI is no longer just a buzzword—it’s showing up in real workflows, saving time, and driving better decisions on the jobsite. The winners will be those who don’t treat AI as “just another cool technology” but as a tool to solve real customer problems. The pace of change over the last six months proves this isn’t optional—it’s here to stay.

Authenticity Builds Trust

The construction industry has no time for hype cycles. What resonates are real customer stories and tangible outcomes. By rooting messaging in authenticity, showing how real companies achieve results—leaders build the trust that’s necessary for change. True influence comes from proving value, not promoting features.

Innovation Requires Trust and Culture

Adopting new technology isn’t just about tools—it’s about creating a culture where people feel safe to take risks and try new approaches. Change is hard because most people fear it will make things worse. Leaders need to model trust, create psychological safety, and show that innovation makes life easier, not harder. That’s the culture where real transformation happens.

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