
The Next Big Idea Daily Are You Cult Curious?
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Oct 24, 2025 Amanda Montell, a writer, reporter, and linguist, dives into the fascinating world of cult language. She shares insights from her book, exploring how terms like 'brainwashing' oversimplify complex motivations. Montell argues thereās no singular definition of a cult, a term that has shifted to a pejorative over time. She discusses how the unique language of cults creates a sense of belonging and reveals why idealists, not just the vulnerable, often get drawn in. Her personal connection to this topic, stemming from her father's experiences, adds a poignant depth.
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Brainwashing Is A Conversation-Stopper
- 'Brainwashing' is a metaphor, not a scientific explanation for cult membership.
- Using it shuts down curiosity about the real motivations that keep people in groups.
The Word 'Cult' Changes With Culture
- There is no single objective definition of 'cult' and the label often reflects cultural bias.
- Over time 'cult' has shifted from neutral classification to a pejorative and then to a trendy descriptor.
Language Builds Cult Worlds
- Language is the central tool charismatic leaders use to create belief systems and social worlds.
- From new words to chants and hashtags, 'cultish' speech builds solidarity and controls reasoning.








