Today is episode four of five in our series, where we’re focusing on enterprise AI strategy. Our guest today is Adam Bonnifield. Adam is the CEO of Konux, an AI firm based in Germany. One of the key takeaways Adam emphasizes in this episode is that strategy is as much about what you’re not going to do as what you are going to do. He frames the processing of brainstorming about strategy and identifying opportunities in a way that focuses on the things that truly matter. Another critical point Adam makes is the benefit of addressing your enterprise’s existing problems rather than a novel application when it comes to strategy. Adam describes what this looked like within Airbus with lessons that are transferable to any other enterprise. Finally, we discuss the Trinity Model for AI ROI, a tool within Emerj Plus. To learn more about Emerj’s frameworks for AI readiness, ROI and strategy, visit emerj.com/p1.