FTC Click-to-Cancel Q&A - Creating a Cancelation Funnel

Click to Cancel doesn't have to be the downfall of your business. The FTC's new rule is aimed at protecting consumers, but also offers businesses a new type of sales funnel.

Cancellations can be a sales funnel. Don't let customers off the hook so easily, but don't force them to stay on. Finding the balance is key.

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0:00 Intro

0:58 Click-to-Cancel

2:10 Negative Options

2:49 Opt-Outs

4:45 Why the FTC?

6:44 Amazon and Adobe

8:27 Cancellation Funnel

11:48 Always Be Closing

20:01 Outro