The 6 pillars of effective content marketing with Diego Gomes

Dec 20, 2018

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This week’s guest on the SaaS Revolution Show, hailing all the way from Brazil, is Diego Gomes, CEO of content marketing platform and SaaS-enabled marketplace Rock Content. Alex and Diego talk about the content marketing strategy the company has executed for their blog to reach 2 million unique visits and 50K new subscribers each month and help the company on the way to $12mm ARR.

An entrepreneur by heart, Diego started Rock Content with two other co-founders, nearly six years ago. At the time they had no idea they were building a SaaS company, what made a subscription-based company successful or who else was building SaaS in Brazil. What they knew was to blog about marketing. Marketers became their core audience. Currently, at $12M in ARR, the company employs 300 people and has been profitable for three years in a row.

Listen on to learn:

How the customer acquisition strategy is reflected in the content marketing of Rock content
What are the pillars of a truly successful content marketing strategy
Whether you should be worried about the over saturation of content

Diego is one of many speakers we will host at SaaStock LatAm on April 23-25th 2019 in Sao Paulo. He will be joined by Renata Centurión, from Winning by Design who will help you make sales a team sport within the organisation, Lauren Vaccarello, VP Marketing, Box who will share how to do marketing at scale, André Baldini, CEO, Superlógica Tecnologias who will walk you through how to grow 10x in three years and reach profitability and many others. Grab a ticket at a Super Early Bird rate until Friday, December 21st.

Check out the other ways SaaStock is helping SaaS founders move their business forward:

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)