Outbound Squad A masterclass on sales coaching with Mark Hunter
Oct 28, 2025
Mark Hunter, a seasoned sales author and consultant, dives into the art of effective sales coaching. He reveals how understanding individual motivators and fostering team culture can transform performance. Daily huddles, energetic leadership, and consistency are key to sustaining engagement and celebrating small wins. Mark emphasizes tailored coaching for each rep, delivering specific feedback, and building rapport. He advocates for diversity in teams and the power of peer training, providing a comprehensive framework for lasting behavior change.
AI Snips
Chapters
Books
Transcript
Episode notes
Mindset Drives Sales Results
- Sales performance hinges on emotion and mindset, not just activity counts.
- Two reps on the same list can get very different results because attitude changes listening and questioning.
A Manager Who Knew Him
- Mark described John Canavan, a sales manager who understood him personally and drew out better performance.
- That leader's empathy and vulnerability made Mark commit professionally and improve results.
Coach Before The Call
- Coach reps before a call by painting a picture of success and sharing relatable failures.
- Use pre-call coaching to prepare tone and questions rather than criticizing after the fact.
