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20Product: How Canva Builds Products: Lessons Learned, What Works? What Flopped? The Top 5 Product Lessons in Scaling to 185M Monthly Active Users with Canva Co-Founder and Chief Product Officer, Cameron Adams

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Jul 19, 2024
Cameron Adams, co-founder and Chief Product Officer of Canva, shares insights from his journey in building one of the most valuable private companies. He discusses the lessons learned from Canva's near-death experiences and why their initial foray into social networking flopped. Cameron elaborates on the importance of creating delightful user experiences and balancing speed with quality in product development. He also reveals challenges in scaling Canva for enterprise and the significance of effective onboarding to foster user loyalty.
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ANECDOTE

Accidental Joining

  • Cameron Adams joined Canva after a chance encounter with Mel and Cliff through Lars Rasmussen.
  • Initially, there was confusion, as Mel thought Cameron was interviewing for a PHP developer role.
INSIGHT

Success: Luck vs. Skill

  • Success is not solely luck, but about positioning oneself to capitalize on opportunities.
  • Continuous experimentation, networking, and having the right skills enable individuals to leverage favorable circumstances.
ADVICE

Quality vs. Speed

  • Prioritize quality over pure speed when launching a product.
  • Focus on creating products that generate excitement and encourage users to spread the word.
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