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20Product: How Canva Builds Products: Lessons Learned, What Works? What Flopped? The Top 5 Product Lessons in Scaling to 185M Monthly Active Users with Canva Co-Founder and Chief Product Officer, Cameron Adams
Jul 19, 2024
Cameron Adams, co-founder and Chief Product Officer of Canva, shares insights from his journey in building one of the most valuable private companies. He discusses the lessons learned from Canva's near-death experiences and why their initial foray into social networking flopped. Cameron elaborates on the importance of creating delightful user experiences and balancing speed with quality in product development. He also reveals challenges in scaling Canva for enterprise and the significance of effective onboarding to foster user loyalty.
49:49
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Quick takeaways
- Launching a product quickly is crucial for growth and success, but creating products that excite users is equally vital for sustained growth and engagement.
- Attention to small details that bring delight, like interactive landing pages and unique design features, can cultivate fanatical users and drive user love and engagement at Canva.
Deep dives
Importance of Launching Exciting Products
Launching a product quickly is crucial, but ensuring it excites people is equally important. At Canva, creating products that generate excitement has been a key driver of growth. This approach led to Canva becoming valued at $40 billion and gaining a global community of over 185 million users.
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