Slate Daily Feed Hang Up | Apple’s Soccer Shakeup
Nov 24, 2025
Paul Tenorio, a Senior soccer reporter for The Athletic, dives into the significant changes in the Apple-MLS deal, discussing how the removal of the paywall is set to boost audience engagement. He reveals insights on the new MLS calendar and the impact of Messi’s presence on the league's growth. Meanwhile, John Keenan, a Massachusetts state senator, shares his unexpected reversal on legal sports betting, highlighting public concerns over gambling addiction and his proposed regulatory measures intended to protect consumers. It's a fascinating blend of sports and policy!
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Why MLS Tore Down The Paywall
- Apple and MLS removed the MLS Season Pass paywall to widen reach and grow the league's fan base.
- Paul Tenorio says the shorter, restructured deal and calendar change are a course correction to make MLS more media-friendly and competitive.
Calendar Shift Boosts Transfers And TV Value
- Moving MLS to a spring-to-fall calendar aligns transfer windows with Europe and improves TV timing for playoffs.
- Tenorio argues this makes MLS more attractive to media partners and boosts chances for bigger future deals.
Messi's Legacy Creates A Deadline For MLS
- Messi accelerated MLS's commercialization and forced owners to rethink growth strategies.
- Tenorio warns MLS has a limited window to lock in lasting gains before Messi retires and the TV deal re-enters the market.
