

197 | 2 Things That Make Podcast Downloads Go Up
10 snips Nov 5, 2024
Discover how to truly boost your podcast's visibility! Explore the importance of listener engagement over mere download counts. Learn the art of crafting catchy episode titles that draw in audiences, focusing on making them useful and specific. Delve into effective promotional strategies that can significantly alter download stats. Small tweaks in how you present and promote your content can lead to major increases in engagement. Tune in for tips to transform your podcast journey!
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Downloads vs. Completion Rate
- Downloads don't indicate episode quality; completion rate does.
- High completion rates (above 65%) mean listeners stay engaged.
Worst Episode, Most Downloads
- Kevin Schmidlin's worst podcast episode got the most downloads due to a newspaper promoting his live event.
- This highlights how promotion, not quality, drives downloads.
Guest Promotion Matters
- Lesser-known podcast guests often drive more downloads than famous ones.
- This is because up-and-coming guests promote their appearances more actively.