

#159 – Storytelling, COVID-19, and Viral Startup Growth with Tomas Pueyo of Course Hero
Apr 24, 2020
Tomas Pueyo, author of the mega-viral article 'Coronavirus: Why You Must Act Now,' and VP of Growth at Course Hero, discusses the universal structure of stories, the importance of starting with the problem, empowering customers through storytelling in marketing, understanding customer problems with examples from Wave and Coursera, and the context, impact, and factors contributing to the success of his viral article on COVID-19.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Importance of Storytelling and its Structure
01:49 • 5min
Starting with the Problem
07:17 • 8min
The Importance of Storytelling and Empowering Customers in Marketing
15:01 • 2min
Understanding Customer Problems: Insights from Wave and Coursera
16:49 • 6min
The Viral Article that Helped Solve a Problem
23:01 • 17min