Indie Hackers

#159 – Storytelling, COVID-19, and Viral Startup Growth with Tomas Pueyo of Course Hero

Apr 24, 2020
Tomas Pueyo, author of the mega-viral article 'Coronavirus: Why You Must Act Now,' and VP of Growth at Course Hero, discusses the universal structure of stories, the importance of starting with the problem, empowering customers through storytelling in marketing, understanding customer problems with examples from Wave and Coursera, and the context, impact, and factors contributing to the success of his viral article on COVID-19.
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