Indie Hackers
#159 – Storytelling, COVID-19, and Viral Startup Growth with Tomas Pueyo of Course Hero
Apr 24, 2020
Tomas Pueyo, author of the mega-viral article 'Coronavirus: Why You Must Act Now,' and VP of Growth at Course Hero, discusses the universal structure of stories, the importance of starting with the problem, empowering customers through storytelling in marketing, understanding customer problems with examples from Wave and Coursera, and the context, impact, and factors contributing to the success of his viral article on COVID-19.
40:40
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Quick takeaways
- Understanding the problem first is crucial in storytelling and startup growth.
- Stories and growth strategies follow a problem-solution structure, applicable to both narratives and startups.
Deep dives
The Power of Storytelling
Tomas Puyo discusses the importance of storytelling and its structure. He explains how storytelling follows problem-solution structure and how understanding this structure helps in creating meaningful stories.
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