The Importance of Storytelling and Empowering Customers in Marketing

Tomas Pueyo (@tomaspueyo) is the author of the the mega-viral article "Coronavirus: Why You Must Act Now," which was shared by over 40 million people in a single week after it was published in March. He also happens to be an expert on storytelling, and the VP of Growth at a unicorn startup called Course Hero. In this episode, Tomas and I discuss the universal structure of stories as problem-solving devices, why founders and makers should always think about problems first, and how he applied his storytelling and growth marketing skills to write one of the biggest articles of the year.

Transcript, speaker information, and more: https://www.indiehackers.com/podcast/159-tomas-pueyo-of-course-hero