79: Why So Many Small Business Owners Hate To Sell and How To Change That, with Stephen Woessner

“Be active on social, get intentional about your thought leadership, share your smarts, start teaching and stop selling, really. Start teaching and sharing and then you won’t have to make cold calls ever again.” - Stephen Woessner

For many entrepreneurs, the process of selling their programs, products and services can be confusing, intimidating at times and very uncomfortable to do. Today’s Finding Brave guest reveals why selling doesn’t have to be difficult, and in fact, it doesn’t have to be considered “selling” at all when we bring a new energy and confidence to the process.

Stephen Woessner is the founder and CEO of Predictive ROI and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world. Stephen is the author of three books, including the #1 bestseller, Profitable Podcasting. His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

At its core, selling is really just about getting intentional about being helpful, packaging your content and then distributing it in different ways to the audience that you’ve built. With so many channels available for us to do this, there is a huge opportunity for us to not only sell our products and services, but to actually show that we care about the people we serve.

To learn more about today's guest, visit: https://predictiveroi.com/