How to (Re)Brand: Pivoting from Product to Consumer with CMO Ana Villegas

We don’t often think about marketing as something that changes the world, but it is. Whether it’s through amazing products, or by creating an inclusive environment for minorities to have their voices heard, marketing is a powerful place to be. We are helping to shape the world view.  Today, the CMO of National Instruments,  Ana Villegas joins us to talk about how she was able to come to a new country and climb the ranks of amazing brands like Dell and National Instruments by using her superpower: belief in herself.

Tune in to learn:

• How Ana responds to the Lighting Round (00:00)
• Why you should believe you’re already an expert (22:19)
• How to pivot when faced with the unexpected (25:41)
• What a rebrand looks like for an established company (29:41)
• Why shifting to a consumer-based perspective is best (36:55)

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