Are Magazines Back As A Marketing Channel? Steve Olsher From Podcast Magazine Thinks So

[00:34] Introducing today’s guest, Steve Osher from Podcast Magazine.

[00:50] Steve shares some details about his background.

[03:12] Steve explains how his psyche changed through each business blunder.

[03:55] How the real estate crash affected Steve.

[04:09] Why it is important to always consider the “what-ifs”.

[04:40] Steve’s experience when the dot-com bubble burst.

[08:17] How Steve’s experience with hardcore executives have shaped the way he builds teams today.

[10:13] Hear about steve’s book, What is Your What?

[13:01] The three pillars that make up the What is Your What? framework.

[14:36] The best time to read Steve’s book.

[17:32] How being an author of a successful book has changed Steve’s life.

[18:34] Steve tells us about Podcast Magazine.

[21:34] Hear about the different approaches Steve had for his magazine.

[22:53] Why magazines give more authority than books.

[24:00] The theory of conflict.

[26:25] Some of the logistics around creating a magazine.

[31:29] Steve’s thoughts on focus.

[34:02] The one offer Steve sells.

[34:46] Hear Steve’s favorite business tool.

[35:08] Steve’s favorite business book.

[36:33] That’s it for today!