Hector sits down with Adam Lyons to explore the tough realities of trust, betrayal, and the role violence plays in a man’s life. Adam opens up about being betrayed by people he once trusted, losing over $120K in the process, and questioning whether men today need to stand up and fight, both physically and metaphorically. Drawing from his own experiences in business and martial arts, Adam shares the hard lessons he’s learned about masculinity, setting boundaries, and surviving in a world that constantly tests these principles.

Chapters

00:00:00 – Welcome to Modern Masculinity
00:02:10 – Betrayal, Trust, and Hard Truths
00:03:10 – The Making of a Fighter: Adam's Background
00:06:34 – Fighting Lessons Applied to Business
00:09:53 – Street Smarts and Survival Skills
00:12:17 – Living in High-Stakes Environments
00:15:42 – The Role of Violence in Setting Boundaries
00:17:08 – Building Trust After Betrayal
00:19:34 – Masculinity Under Pressure
00:22:22 – How Fighting Connects to Dating
00:23:59 – The Lumberjack Effect: Real Attraction
00:24:23 – Masculinity and Instinctive Desires
00:25:29 – Redefining the Provider and Protector
00:26:49 – Myths of Modern Masculinity
00:29:35 – Practical Skills in Relationships
00:37:21 – Why Preselection Matters
00:41:03 – Conversations, Escalation, and Success
00:43:47 – Free Resources and Final Thoughts

Links and Resources

Ask the Dating Coach
The MVP Formula
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

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When Trust Breaks: Betrayal and Business Warfare with Adam Lyons