Behind the Craft Building 0 to 1 and The Story Behind Figma Slides | Mihika Kapoor (Figma)
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Aug 18, 2024 
Mihika Kapoor, Product Lead at Figma, shares her journey of transforming a mere idea into Figma Slides, now a featured product. She reveals strategies for building 0 to 1 products in large companies, emphasizing the importance of fostering internal excitement and securing leadership buy-in. Mihika challenges traditional norms, explaining why she abandoned PRDs, and highlights the power of authentic dialogue in presentations. She also discusses the role of prototypes in aligning vision and enhancing team collaboration for successful product launches.
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Hacked Workflows Reveal Product Bets
- Users were already hacking Figma and FigJam to present, revealing latent demand.
- Combining FigJam collaboration with Figma fidelity created a clear product opportunity.
Use Existing Usage As Proof
- Validate ideas by observing how users already repurpose your product at scale.
- Use internal data (e.g., millions of presentation files) to justify building a new product.
Prototype To Generate Conviction
- Prototype early by reusing existing parts instead of overplanning in a deck.
- Show a working concept to generate emotional conviction and internal momentum.