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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 204 - What’s Up THIS WEEK ==>💡EMOJIS in EMAIL NEWSLETTERS?🍾Don't DRINK Perrier?
Oct 15, 2024
This week dives into Perrier's challenge with contamination and Qantas Airlines' in-flight entertainment blunder, showcasing how crises shape brand perception. Discover Pinterest's predictions for 2024 Halloween trends and how emojis can enhance email subject lines. The introduction of LinkedIn's intriguing game, Tango, adds a fun twist to marketing discussions, emphasizing the need to stay updated with trends. Get ready for some entertaining insights and valuable tips that can elevate your marketing strategies!
06:42
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Quick takeaways
- Perrier faces a significant marketing challenge to restore consumer trust after a contamination issue compromised product integrity.
- Pinterest's 2024 holiday trend report reveals emerging consumer interests that marketers can leverage for more engaging and relevant content.
Deep dives
Perrier's Marketing Challenges
Perrier recently faced a significant marketing hurdle when it was discovered that fecal matter was found in some of their bottled water. Following heavy rains near their wells in France, the company had to destroy around 2 million bottles due to this contamination. This incident raises serious concerns about product integrity and customer safety, which are crucial for any brand's reputation. As a result, the marketing director will need to navigate a challenging landscape to regain consumer trust and interest in the Perrier brand.
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