Evolving your business to fit your audience's needs, assembling a team of recipe developers, and growing an email list from 1,000 to 75,000 subscribers with Jason Norris from Recipe Teacher.

-----

Welcome to episode 464 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jason Norris from Recipe Teacher.

How Email and High-Quality Content Helped Jason Norris Reach Millions of Monthly Pageviews with Recipe Teacher

Jason Norris has gone on quite a journey with his site, Recipe Teacher. From trying to sell the site for $1000, to growing a site that reaches millions of monthly pageviews and is worth well over a million dollars.

In this interview, Jason shares more about the growth of his site, how he has built a team of recipe developers, his approach to SEO, and more. He also explains how he grew his email list from 1,000 to over 75,000 subscribers by working with our friend Allea at Duett and, in the process, learned that many of his readers are seniors!

Jason’s journey to success is a really fun one to hear about, and one that we know will inspire many of you to keep plugging along. Enjoy!

In this episode, you’ll learn:

• How he went from trying to sell his site (Recipe Teacher) for $1000 (with no offers!) to building the same site to be worth over a million dollars.
• How he developed and sold his first website — WindyCityFishing (and his second website)!
• The origin story of Recipe Teacher (and how the Instant Pot changed his life).
• The importance of evolving your business and being adaptable.
• When he first felt like he had made Recipe Teacher successful, and what it felt like when he first qualified for Raptive and saw his earnings skyrocket.
• How he has grown his team of recipe developers.
• Why he has been focusing on updating old recipes.
• When he decided to take Recipe Teacher full-time.
• His approach to SEO and keyword research.
• Why he prioritizes outsourcing certain aspects of this business.
• How he grew his email list from 1,000 to 75,000 subscribers in 3 years.
• How focusing on email marketing helped Jason learn more about his site’s demographics (spoiler alert: he has a huge audience of seniors!).

Resources:

• Recipe Teacher
• WindyCityFishing
• Flippa
• Quiet Light
• 032: Buying & Selling Websites with Mark Daoust from Quiet Light
• 159: Different Ways to Create an Income Online with Mark Daoust
• Raptive
• Google AdSense
• Upwork
• Pinch of Yum
• Keysearch
• Semrush
• Google Search Console
• Google Trends
• Duett
• Allea on The Food Blogger Pro Podcast here, here, and here
• ConvertKit
• Constant Contact
• Email Jason
• Follow Jason on Facebook and Instagram
• Join the Food Blogger Pro Podcast Facebook Group

-----

This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.