Randelle Lenoir, Vice President at Fidelity Investments and a Coaching for Leaders Academy graduate, shares insights on leveraging LinkedIn for team representation. She emphasizes starting small by posting job opportunities and useful resources. Randelle underscores the importance of establishing a clear 'why' to invite team support. She encourages respecting team members' privacy while building a strong presence that shapes professional narratives. Ultimately, she highlights how thoughtful engagement can lead to greater visibility and opportunities for both individuals and their teams.
33:32
forum Ask episode
web_stories AI Snips
view_agenda Chapters
menu_book Books
auto_awesome Transcript
info_circle Episode notes
volunteer_activism ADVICE
Starting Small on LinkedIn
Start small on LinkedIn by posting job opportunities or sharing relevant articles.
Expand to personal posts celebrating team successes and showcasing company culture.
insights INSIGHT
Overcoming Hesitation
Initially, Randelle hesitated to use LinkedIn for personal branding, viewing it as separate from other social media.
She shifted her perspective, realizing LinkedIn could blend personal branding with company representation.
question_answer ANECDOTE
Celebrating Team Success
Randelle's team created a celebratory board for passing the Series 7 exam.
This simple post resonated widely, showcasing team culture and even being adopted by the organization.
Get the Snipd Podcast app to discover more snips from this episode
This book, written by Brenda Bernstein, offers comprehensive advice on creating an effective LinkedIn profile. It includes tips on improving search rankings, using eye-catching photos and background images, maximizing network power, and optimizing the format and structure of your profile. The book also covers how to showcase strengths, provide value through activity updates, leverage LinkedIn’s Jobs function, and obtain persuasive recommendations. It is designed to help users identify and strengthen weak points in their LinkedIn profiles, leading to increased activity and better job opportunities.
Randelle Lenoir
Randelle Lenior is a vice president at Fidelity Investments and a graduate of the Coaching for Leaders Academy. In this conversation, Randelle and I discuss how to utilize LinkedIn in order to showcase your team externally.
Key Points
Start small. Begin by posting about job opportunities or sharing articles and resources that will be useful for others.
Even though you are also representing your organization, the relationships you build are yours and stay with you throughout your career.
Establishing a larger “why” for a LinkedIn presence is important and invites others to want to join in to support the vision.
Ask permission and allow team members to easily opt out — and people who don’t engage initially may decide to later.
People are going to look you up anyway. By having a presence on LinkedIn, you set the narrative of what they perceive about you.
Related Episodes
How to Write a Killer LinkedIn Profile, with Brenda Bernstein (episode 285)
How to Get Noticed on LinkedIn, with Stephen Hart (episode 495)
The Way to Get Noticed by Key Stakeholders, with Daphne E. Jones (episode 614)
Discover More
Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.
Coaching for Leaders 