How Leaders Think with Kenny Lange How Dr. Ruth Mannschreck Thinks About Building a Sellable Business for Financial Freedom
Sep 24, 2025
Dr. Ruth Mannschreck, a seasoned dentist and founder of Shoreline Strategies LLC, shares her expertise on building sellable businesses while working fewer hours. She discusses the challenge professionals face in seeing themselves as entrepreneurs and emphasizes the importance of marketing in relatable terms. Ruth highlights the need for strong leadership, creating effective systems, and assembling the right team. She candidly shares lessons learned from her own business transitions, including how to prepare for a successful practice sale and mitigate risks for potential buyers.
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From Practitioner To Leader
- Many professionals run practices by ‘‘doing’’ rather than leading, which causes daily drudgery.
- Ruth shifted to leadership when she reduced hours and saw systems and team performance improve.
NICU Crisis Sparked Change
- Ruth's daughter's six-week NICU stay forced immediate changes to her practice schedule and leadership.
- She involved her team to redesign hours and systems rapidly under pressure.
Map The Client Journey First
- Start by mapping the client journey from first call to accounts receivable and build systems around it.
- Use those systems as the foundation for consistent team execution and scaling.
