What is in and out for wellness in 2026

Kicking off the new year, the Modern Retail Podcast is delving into all things wellness.

This week, senior reporter Gabi Barkho is joined by Rachel Hirsch, founder and managing partner of Wellness Growth Ventures, which has backed brands like BelliWelli and Cure Hydration. Together, they predict what’s on trend and what’s on its way out, when it comes to health and wellness. The categories discussed include food and beverage, beauty, and fitness. 

The emerging themes in 2026 include:

• The definition of wellness resolution is constantly evolving, especially as consumers try more trends and focus on personalized routines. 
• Simplified routines and hero products have taken the throne from multi-step routines.
• Strength training, GLP-1s and high-protein intake continue to dominate diet and fitness trends.