

#88 Why Playing Small Is Keeping You Broke
63 snips Aug 18, 2025
At Create & Cultivate LA, Codie Sanchez dives into why thinking big is essential for financial success. She shares key frameworks for approaching business deals and highlights the importance of deal terms over mere price. Listeners learn to identify red flags when negotiating and hear valuable lessons from both her triumphs and failures in investments. The discussion encourages women to embrace a mindset of abundance and to actively pursue opportunities that build wealth, while emphasizing the importance of community and financial literacy.
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Playing Small Limits Wealth
- Women often self-limit by choosing small, 'safe' lifestyle businesses instead of aiming big.
- Codie Sanchez argues 10x goals can be easier than incremental 2x thinking and lead to real wealth.
Buy Real Cashflow, Not Promises
- When buying a company, verify the numbers are real and that cashflow will continue.
- Codie Sanchez recommends buying predictable, enduring, profitable businesses, not hopes and dreams.
Rules For Your First Acquisition
- Avoid buying 'beat up houses' or turnarounds for your first acquisition; buy profitable, simple businesses over five years old.
- Use leverage, prefer seller financing, and pick businesses you will stay curious about for years.