Skift founder Rafat Ali interviewed Hilton CEO Christopher Nassetta via hologram Wednesday at Skift Global Forum East in Dubai. Nassetta said Hilton expects to organically develop its own new brands rather than chase costly acquisitions in part because “we don’t want to have to fix other people’s problems.”

He said Hilton’s brand portfolio more than doubled to 19 in the 15 years Nassetta has been at Hilton and they are all successful, although some are “a little bit early in gestation.”

“We have designed these in a modern context around exactly what customers want and we built it out of the dust,” Nassetta said. “We built it with our own blood, sweat and tears rather than paying a big price. It’s been great for our shareholders, infinite yields effectively by creating these, and creating brands that really resonate with our customer base.”

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