Daragh Murphy, CEO of Imprint, on creating a new tech stack for co-branded cards

The co-branded credit card space is a mature market. Chase and American Express have large deals with airlines and hotels as well as the likes of Amazon and Disney. These are typically huge programs with not just millions but tens of millions of customers. But what about those Fortune 500 companies that are not big enough for Chase or Amex but still want to do their own co-branded credit card? That is where Imprint comes in.

My next guest on the Fintech One-on-One podcast is Daragh Murphy, the CEO and Founder of Imprint. Daragh realized that the bank technology being used to power the co-branded card space was decades old and inflexible. He saw the opportunity to build a new tech stack to provide a much better experience for large brands. And they didn't take any shortcuts to get there.

In this podcast you will learn:

• What first brought Daragh from Ireland to the U.S. and why he stayed here.
• How he landed on the idea of co-branded credit cards.
• The hardest part about building a credit card company.
• How granular they can get with their rewards program.
• Why Chase and Amex only have a limited number of co-branded programs.
• The size of company that Imprint is looking to partner with.
• Why they do no outbound marketing whatsoever.
• Why a typical billion dollar company shouldn't do a co-branded card program.
• How they were able to get started when dealing with large enterprises as a startup.
• How they embed the Imprint technology into their clients' app.
• The thought process we went through when choosing their bank partner.
• How long it took them to build their own credit card platform.
• How they are getting their card to the top of wallet.
• Why they decided to build a call center themselves.
• How they have deployed AI into their customer support.
• What is next for Imprint.

Connect with Fintech One-on-One:

• Tweet me @PeterRenton
• Connect with me on LinkedIn
• Find previous Fintech One-on-One episodes