Transforming: Tales of Business Evolution Governance Series: The Rise of Non-CPA Leaders in Public Accounting
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Jun 10, 2025 In this engaging discussion, Eric Majchrzak, CEO of BeachFleischman and a growth-focused leader since 2022, sheds light on the transformative rise of non-CPA leaders in public accounting. He explores the unique skills these professionals bring to the table, enhancing strategic development and client-centric practices. The conversation also delves into the challenges of integrating non-CPA executives into traditional CPA environments, the importance of diverse governance structures, and strategies for empowering these leaders through tailored development programs.
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Eric's Journey at Beach Fleischman
- Beach Fleischman lacked formal marketing and managed growth by committee before hiring Eric in 2012.
- Eric brought strategic marketing expertise from a top 100 NY firm that helped scale Beach Fleischman.
Value of Non-CPA Skills
- Non-CPA leaders bring outside experience like banking, sales, and a strategic mindset.
- They enable firms to evolve by managing critical functions such as marketing internally rather than by committee.
Marketing Skills Drive Strategy
- Translating marketing skills into firm strategy fosters a holistic business perspective.
- Partners learn to think beyond silos and engage with broad firm-wide strategy.