EUVC
EUVC | E371 | Oxx's Mikael Johnsson on how to make a company stand out in a competitive market
Nov 5, 2024
In this lively discussion, Mikael Johnsson, Founding General Partner of Oxx, shares insights from his 24-year journey in venture capital. He emphasizes the importance of intellectual curiosity and a focus on product-market fit in successful investments. Mikael discusses Oxx's unique approach to backing growth-stage B2B SaaS companies and the challenges faced in a competitive landscape. He also critiques traditional investment philosophies and highlights the need for collaborative investor relationships, making this a must-listen for aspiring entrepreneurs.
53:46
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Quick takeaways
- Mikael Johnsson emphasizes that intellectual curiosity is vital for venture capitalists to successfully navigate and predict industry shifts.
- Positioning and understanding customer needs are essential for startups to achieve sustainable growth and prevent revenue stagnation in the competitive B2B SaaS market.
Deep dives
The Focus on B2B SaaS Investing
The firm Ox, guided by Michael Johnson, concentrates on investing in B2B SaaS companies across Europe, demonstrating a clear commitment to navigating this niche. The second fund, with a substantial $190 million backing, emphasizes investments primarily between Series A and Series B. This strategy allows Ox to identify and support companies that have already established some traction and are poised for significant growth. By backing businesses at this stage, Ox aims to accelerate their development and drive meaningful returns.
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