Prospecting on Purpose Ep 21: The Art of Relationship Building in Business
If we can master the art of authentic relationship building and establish that as a foundation for our business efforts, then the business exchange becomes more organic and seamless.
In today’s episode, Sara breaks down The Art of Relationship Building in Business. She’ll address the baseline requirements for approaching new relationships and give us the framework to bridge the GAP between our prospects and ourselves. Genuine Interest + Authentic Relationship Building = Prized Clients
She’ll share examples and tools to unpack the complex topic of relationship building with tangible takeaways. This includes the concept of the Emotional Bank Account, to ensure that we’re adding value to our prospects and our clients before we attempt to make a withdrawal and do business with them.
At the end of the day, our competition isn’t the competitor’s products, but the relationship that the competitor's salesperson has with our ideal clients.
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