JLD interviews Jay Clouse at INBOUND 2023, discussing the Creator Economy in 2024. They cover topics such as curation within newsletters, producing a massive amount of content, the importance of high barriers in business, AI in the creator economy, carving out a niche, pitfalls of mimicking successful creators, AR/VR in education, the potential of Threads and the future of Twitter, impactful content creation, and acknowledgements to sponsors.
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Quick takeaways
Focus on consistent content curation within newsletters to engage readers.
Producing a large amount of content helps develop skills and stand out in a niche.
Deep dives
AI in Podcasting
AI has the potential to revolutionize podcasting by enabling tools like chat GPT to generate conversations with historical figures, creating audio clips and even video interactions. While AI adoption in podcasting is still relatively low, transcription tools like PodScribe are proving to be effective.
Video Podcasts
Video podcasts are gaining popularity, offering creators the opportunity to leverage platforms like YouTube, LinkedIn, and Instagram to reach wider audiences. While the production process for video podcasts can be demanding, the ability to repurpose content across different platforms makes it a compelling option for creators.
The Rise of Content Production
Massive content production, such as daily podcasts or frequent newsletter releases, is an essential strategy for growth and skill development. Despite concerns of oversaturation, regularly producing content allows creators to improve their skills and develop a unique voice in their niche.
The Future of Newsletters
Newsletters continue to be a valuable medium for creators, providing curated content and creating a direct connection with audiences. Well-crafted newsletters offer a means for creators to provide unique insights and perspectives within their niche, making them a must-read for subscribers.
At INBOUND 2023, HubSpot's annual conference, JLD did a live, on-stage interview with Jay Clouse, host of Creator Science, all about the Creator Economy in 2024.
Top 3 Value Bombs
1. Focus your content and your curation within your newsletters to be read by your listeners on a very consistent basis.
2. Producing a massive amount of content is under-hyped. A lot of people are scared of producing a lot of content because they think it’ll oversaturate their listeners and get them to unsubscribe.
3. The higher the barrier, the lower the competition. When you can do something in this world, specifically in business, that's really hard to do - that's hard to replicate - the level of competition is going to be so much smaller.
Become a smarter creator in just 10 minutes per week! - Creator Science
Sponsors
HubSpot There’s a better way to win, and it all starts with the new HubSpot Sales Hub. It’s smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales
FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com
ZipRecruiter The most effective way to find the best people for your roles! Try ZipRecruiter for free before you commit at ZipRecruiter.com/fire
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