The Game with Alex Hormozi Part 8: Making Your Money Model | $100M Money Models Audiobook | Ep 945
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Aug 19, 2025 Discover the secrets to building real wealth by focusing on key activities and filtering out distractions. Learn about crafting a profitable money model tailored specifically for the fitness industry. Dive into three essential stages: attraction offers, revenue-maximizing strategies, and continuity offers. Alex shares valuable insights on how to sustain business growth and scale effectively, drawing from his own journey and lessons learned. Get ready to rethink your approach to success!
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Decoy Offer Sparked A Breakout Model
- Alex discovered Gym Launch's licensing model by offering free resources plus a premium implementation package.
- The decoy free offer funneled customers into a $16,000 done-with-you licensing product that scaled to $476,000/month in three months.
Upsell + Payment Plans Multiplied Revenue
- Alex built an upsell called Gym Lords at $42,000/year and used prepaid discounts and payment-plan downsells to convert owners.
- The combination of upsell, continuity, and flexible payment plans increased revenue to $1.5M/month.
Menu Upsells Captured More Customers
- When some gym owners still said no, Alex created a menu upsell with tiers and feature downsells to fit different needs.
- That menu strategy pushed Gym Launch to $2.3M/month within 14 months.
