CRAFTED. We're Still in AI's “Fart App” Era… And Other Deep Thoughts from SXSW, With Rob Kenedi
Apr 10, 2025
Join a rooftop chat at SXSW where the evolving AI landscape takes center stage, highlighting the shift from commodity models to the importance of trust and branding. Discover why B2B creators are shaking up the content world, as employee-generated content emerges as a game changer. Dive into the intimacy of podcasting versus video and how metrics differ across platforms. Marvel at how AI shapes creativity while humorously acknowledging we're still in the 'fart app' era. Authenticity shines as long-form stories make a comeback!
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Transcript
Episode notes
Commoditized Tech Needs Trust
- Tech is becoming a commodity where differentiation depends on trust and brand, not just product uniqueness.
- Podcasts build an intimate relationship that fosters trust between creator and listener.
Rise of B2B Creators
- B2B creators are growing as company blogs and SEO lose effectiveness.
- Employee generated content and influencer posts on LinkedIn are key new marketing trends.
Podcast Metrics Stay Opaque
- Podcast metrics remain opaque and inconsistent despite improvements from platforms like Apple or Spotify.
- The essence of podcasting value lies more in content quality than precise analytics.