CRAFTED.
We're Still in AI's “Fart App” Era… And Other Deep Thoughts from SXSW, With Rob Kenedi
Apr 10, 2025
Join a rooftop chat at SXSW where the evolving AI landscape takes center stage, highlighting the shift from commodity models to the importance of trust and branding. Discover why B2B creators are shaking up the content world, as employee-generated content emerges as a game changer. Dive into the intimacy of podcasting versus video and how metrics differ across platforms. Marvel at how AI shapes creativity while humorously acknowledging we're still in the 'fart app' era. Authenticity shines as long-form stories make a comeback!
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Quick takeaways
- Building trust through intimate customer relationships, particularly via podcasts, is essential as AI becomes commoditized.
- The rise of B2B creators and employee-generated content emphasizes the need for brands to leverage authenticity and adapt to changing digital trends.
Deep dives
The Role of Trust in Technology and Podcasting
Trust has become a crucial factor in the technology industry, especially as everything is perceived as a commodity. Businesses now rely on building intimate relationships with their customers to ensure credibility, where podcasts play a significant role. The discussion underscores how podcasting can create a personal connection with listeners, making it a powerful tool for engagement. This intimacy can be likened to the relationship radio hosts used to have with their audience during live broadcasts, emphasizing the importance of trust in today’s tech landscape.
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