We're Still in AI's “Fart App” Era… And Other Deep Thoughts from SXSW, With Rob Kenedi
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Navigating the Evolving Landscape of the Creator Economy
This chapter explores the evolving creator economy, spotlighting B2B creators who target professionals and the shortcomings of traditional company blogs. It advocates for employee-generated content as a superior alternative and discusses the benefits of fostering long-term partnerships between creators and brands to boost marketing effectiveness.
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